Dr Pepper Strawberries & Cream
Dr Pepper Strawberries & Cream was the first strawberry-flavored dark cola to hit grocery store shelves, and to launch it into the world, we wanted to give it the big reveal it deserved. We hijacked different genres and internet trends to insert our new flavor into all of life’s most exciting reveals — subverting everything from new discoveries to baby announcements to even thirst traps.
TV
Tease/Launch Social
Paid Social
Flavor Drop
What better way to announce our new flavor to our biggest fans than with our own sneaker drop.
Ally Layton (CW) and Jelena Kolomejac (AD) took over production after we sold in the idea.
CW: Kate Power
CDs: Curtis Petraglia and Chris Jones
ECD: Ryan Lehr
Directors: Adam & Dave
DP: Rachel Morrison