PetSmart Father’s Day Poop Bag Cards
This year for Father’s Day, PetSmart wanted to give dogs a way to say thanks to their dads for all they doo-doo. And what better way to say thanks for all the crap dads deal with than to showcase their dog’s love on poop bags. We dropped a limited line of Father’s Day Poop Bag Cards for pet parents to enjoy, and the internet stinkin’ loved it — selling the product out in two minutes.
2022 Winner of PR News Best Father’s Day Campaign
Little Black Book
The Designs
We made 6 different boxes for consumers to choose from. Each box contained 6 rolls of poop bags — one of each of the six designs.
We worked with influencer Maxine the Corgi to create assets for the drop website and PetSmart’s social channels.
We also worked with some dog influencers to help spread the word (including my all time favorite internet dachshund, Roswell!)
CW: Kate Power
ACDs: Marcus Cross, John Baker
CDs: Brynn Good, Shiran Teitelbaum, Leah Dieterich
ECD: Ryan Lehr
Design: Karloz Giron, Ayla Kim, Talin Baharian