Westminster Dog Show (Student Work)
The competition is historic. The stakes are high. And the competitors — they’re hungry. For dog food, mostly. But also for Best in Show.
We are the Westminster Dog Show: A straight-faced display of canine pomp and circumstance. And we take ourselves very, very seriously. Just watch.
Video
30-second spots for a sporting event like no other.
Out of Home — Ads for Dogs
A lot of dogs watch Westminster with their humans, creating a great opportunity to inspire an untapped audience.
So in addition to our ads for humans, here’s a campaign for dogs — using colors they can actually see.
Social
An Instagram series leading up to the event will feature bits of wisdom from the Westminster judges that ring true for both dogs and people.
Thoughts from Dogs
An AR experience through the Westminster Dog Show app that lets dog owners know what their dogs are really thinking when watching the dog show.
Souvenir
A set of dog bowls, modeled after the Best in Show Sterling Silver bowl, that attendees can purchase to bring back to their own Best in Show.
Fangirled over Bono the Havanese and Daniel the Golden Retriever with Kate Power